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︎  AMAZON | THE SAINTS DISTRUST


Amazon Prime offers a multi-benefit package for just 14.90 R$ with the global concept "Too good to be true." To communicate this, we leveraged a popular expression in Brazil and Latin America that says when something is too good, "até o Santo desconfia" (even the Saints are suspicious) and we invited the most famous Santos in Brazil like Lulú Santos and Daiane dos Santos, to be skeptical of the benefits.

P.S. We had also reached out to the Santos Football Club's fan base, but we couldn't finalize the deal with them "por coisas do futebol"






Agency: AlmapBBDO
Client: Amazon
ECD: Fernando Duarte, Henrique Del Lama
Creative Director: Philippe Degen
Art Director: Vinicius Gonzaga
Copywriter: Tiago Sanchez